Their Lavender Fizz Bath Bomb-made with locally sourced lavender-and Freshly Minted Roll-On both contain essential oils that provide an invigorating scent and cooling sensation. Their Omega CBD Soft Gel product, for example, is made up of CBD extract suspended in omega-3 fish oil.
“We want to reach everyone-from the medical client to the new recreational cannabis user,” says Symmes, adding that they’re one of the few cannabis lines straddling the nutraceutical and personal care sectors. Ideal for the canna-curious, Noon & Night currently consists of three products: Omega CBD Soft Gels, Lavender Fizz Bath Bombs and Freshly Minted Roll-Ons. Inspired by the many booths at outdoor farmers’ markets, Sunday Market consists of five brands: Nith & Grand, Divvy, Bogart’s Kitchen, Kin Slips (a California-based brand for which Aleafia Health is the exclusive Canadian manufacturer) and finally, Noon & Night, a CBD-forward line for consumers with wellness in mind. When she joined, there was limited exposure to the recreational market within their portfolio, and six months later, Sunday Market was born. The health and wellness-focused company has a diverse portfolio of products which includes flower, sublingual strips, oils, capsules, vapes and edibles, among others. I was really empowered under Geoff Benic’s leadership to be forward-thinking and innovative.”Īleafia owns four licensed cannabis facilities, one of which is located in Port Perry, Ontario and is the first large-scale legal outdoor cultivation facility in Canadian history. “It’s not often in your career that you get to build a team, brand and portfolio from scratch. “I had this huge opportunity to create something special on the recreational side to complement our already growing medical business,” says Symmes. Then, in August 2020, Aleafia Health offered her the role of chief commercial officer. Through her first role as general manager for a newly-formed cannabis extraction company, she gained a plethora of industry experience. “I also was able to use a lot of the skills that I had learned with my time in pharmaceuticals, that helped me move into this new, innovative space.” “There was a lot of education and awareness that needed to be done, and to be able to be part of the team that launched this from the ground up was something of great interest to me,” she says.
It’s not often in your career that you get to build a team, brand and portfolio from scratch,” – Tricia Symmes “I had this huge opportunity to create something special on the recreational side to complement our already growing medical business. She was drawn in by the category’s potential in offering alternative options to pharmaceuticals. In 2019, after garnering over 20 years of experience in the pharmaceutical field-10-plus at the C-Suite executive level-Symmes took a leap of faith and dove headfirst into the buzzy world of medical cannabis. “It made sense to start my career off in an industry where I could draw on the skills that I pursued in university, while also diving deep into the health and wellness spaces and really make a difference with patients.” “The pharmaceutical field really offered a great combination of research, science and business acumen,” says Symmes. This curiosity led her to pursue a bachelor of science in kinesiology followed by a master of business administration, and she found her way into the vast world of pharmaceuticals.
Both her parents worked in the healthcare field and, naturally, that fuelled her own interest in medicine-specifically in patient health and wellness. Tricia Symmes always knew she wanted to help people. Meet Tricia Symmes-the Mind Behind the CBD-forward Wellness Brand Noon & Night